Identity design takes the logo and expands it into a complete visual system that supports every aspect of a business. Beyond the logo or mark—the primary symbol of the brand—identity design defines a cohesive color palette that conveys emotion and character, typography that establishes the brand’s voice, and visual assets such as imagery, photography styles, icons, and patterns. All of these elements are brought together through clear brand guidelines, ensuring the identity is applied consistently and confidently across every platform and medium.